Get the Ultimate Fresh Glow with Milk Makeup’s Cooling Water Jelly Tint!
- Claudio Fibonacci
- Feb 4, 2024
- 2 min read
Milk Makeup Cooling Water Jelly Tint Gives You the Juiciest Flush Ever
Milk Makeup Cooling Water Jelly Tint Gives You the Juiciest Flush Ever

The Viral Sensation
The word viral seems to be thrown around by most beauty brands these days, but every now and then, there comes a product that actually lives up to the definition. Milk Makeup Cooling Water Jelly Tint is the latest beauty launch to actually go viral on social media—so much so that it’s become inescapable online. A quick poll around the office showed that most staff members had seen the new Milk Makeup blush on TikTok or Instagram, with everyone curious to try the squishy, jiggly, jelly-like tube.
Product Description
Described by the brand as “a sheer, jelly lip and cheek stain,” the Cooling Water Jelly Tints are formulated with seawater, aloe, and vegan collagen to create an instant cooling effect during application. It comes in four vivid shades—Burst (poppy pink), Spritz (coral), Splash (berry), and Chill (red)—with a watercolor-like finish and buildable coverage.
Our Honest Reviews
Perrie Samotin
Tested Splash, a deep berry shade
Flattering on light skin tone with neutral undertones
Enjoyed the wet feel and sheer coverage
Ariana Yaptangco
Applied with fluffy brush for a natural pink flush
Found the color more pink than purple on tan skin
Appreciated the lightweight feel and effectiveness without direct application
Monique Wilson
Strong color payoff with minimal product
Cooling effect on skin
Color lasted throughout the day
Lindy Segal
Loved the squishy gel texture and sheer color
Surprised by the flattering effect on fair skin
Advised to blend quickly due to fast drying
Ruhama Wolle
Smooth blending and cool sensation upon application
Buildable on darker skin tones
Noted dryness at the sides and skin staining
Andrea Navarro
Enjoyed the cooling sensation and pink flush
Matched well with her complexion
Easy to apply and blend, light on the skin
Ariana Yaptangco is the senior beauty editor. Follow her on Instagram @arianayap.
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