New fashion brands and their shift from resellers

Fashion is a constantly changing industry. With such big demand on the market, there is always a place for new brands that offer new products. With so great and varied market offer, the consumers have an abundance of shopping options today. However, one big thing that needs to be mentioned is the resellers.

A few decades ago, it was not as easy as it is today to start your own fashion brand and company. Those small businesses that wanted to work in the fashion industry, did not have the right capital to open their store, pay the lease and be a fashion brand on their own. The easiest and the most comfortable thing to do was to go with the resellers.

The fashion resale market is one of the fastest-growing sectors in the retail industry. Additionally, it is one of the few that is driven by the consumer rather than the industry itself. With that, it is more than evident that the resale is not a result of a marketing campaign or a retailer-led initiative, but it comes imposed by the demand and the requirements of the spending customers.

As mentioned above, the fashion market offers so many opportunities for all those looking to leave their mark, which is clearly seen by the huge number of new and emerging fashion brands that pop up every day. As an industry that offers space to grow and prosper, the fashion brands today are looking to make their own signature, without using the resellers. And that can quite easily be done with just one thing – being virtually present on the Internet.

The rise of social media was an excellent opportunity for businesses, in general, to become more consumer-friendly and interesting for their customers. With just a website or an account on a certain social media platform, a fashion brand can do much more, in a shorter time, compared to decades ago. Shopping, advertising, marketing, and more – all are part of the new shift from the resellers. Another important thing that should not be forgotten is the profits and expenses, that go directly for the brand itself rather than the fashion reseller.

Overall, the future and the fashion industry leave a place for the resellers, and there will be brands that will find that way much more convenient. But the new, aspiring ones, that want to leave their mark on the fashion industry and market, will completely ditch the resellers and go on their own.

Fashion is a constantly changing industry. With such big demand on the market, there is always a place for new brands that offer new products. With so great and varied market offer, the consumers have an abundance of shopping options today. However, one big thing that needs to be mentioned is the resellers.

A few decades ago, it was not as easy as it is today to start your own fashion brand and company. Those small businesses that wanted to work in the fashion industry, did not have the right capital to open their store, pay the lease and be a fashion brand on their own. The easiest and the most comfortable thing to do was to go with the resellers.

The fashion resale market is one of the fastest-growing sectors in the retail industry. Additionally, it is one of the few that is driven by the consumer rather than the industry itself. With that, it is more than evident that the resale is not a result of a marketing campaign or a retailer-led initiative, but it comes imposed by the demand and the requirements of the spending customers.

As mentioned above, the fashion market offers so many opportunities for all those looking to leave their mark, which is clearly seen by the huge number of new and emerging fashion brands that pop up every day. As an industry that offers space to grow and prosper, the fashion brands today are looking to make their own signature, without using the resellers. And that can quite easily be done with just one thing – being virtually present on the Internet.

The rise of social media was an excellent opportunity for businesses, in general, to become more consumer-friendly and interesting for their customers. With just a website or an account on a certain social media platform, a fashion brand can do much more, in a shorter time, compared to decades ago. Shopping, advertising, marketing, and more – all are part of the new shift from the resellers. Another important thing that should not be forgotten is the profits and expenses, that go directly for the brand itself rather than the fashion reseller.

Overall, the future and the fashion industry leave a place for the resellers, and there will be brands that will find that way much more convenient. But the new, aspiring and big ones, that want to leave their mark on the fashion industry and market, will completely ditch the resellers and go on their own. In the future we predict even brands like NIKE and ADIDAS to ditch the resellers and only sell online or maybe in brand stores.